Showing posts with label Tracking. Show all posts
Showing posts with label Tracking. Show all posts

Monday, February 22, 2016

Keeping Good Financial Records Makes for a Healthy Business

Keeping Track of Your Financials is Not Fun But it is Important!

Ok, I know this is probably the most boring topic I may write about, but it is important to track all of your income and expenses related to your online home business for several reasons.

  • In an earlier post Keeping Your Online Biz Financially Afloat I wrote about the importance of budgeting.  Well, if you are not tracking all of your income and expenses, you won't be able to properly track your budget, which means you really won't know where you stand financially and whether or not you are doing well against your goals.
  • Keeping track of the ins and outs in your bank account helps you know how much you have to spend at any point in time and helps you make a quick decision (which is sometimes necessary) about whether to join that program or ad site.  No money = no new program.
  • Tracking ALL of your income and especially your EXPENSES can help save you big time when tax time rolls around.
    • Now, I can't speak for other countries, but this is very important in the US
Some expenses that are often forgotten about are:
  • Internet fees
  • Paper supplies
  • Computer and printer supplies
  • Vehicle expenses if you have to run around to buy stuff
  • Cell phone usage and fees
  • The cost of record keeping systems
  • And of course, the obvious
    • Program fees
    • Ad site fees
    • Fees for tools like trackers, autoresponders, etc.
You can do all this book work on a simple spreadsheet.  Also, some banks have a component on their online banking site that will help.  Finally, there are many online sites, some even free that will help with your bookkeeping.  So, good luck and start tracking that money. 

To your success,

Bob Swetz

Monday, February 8, 2016

Time To Start Tracking Your Ads

Is Your Advertising Getting Results?

It's pretty clear to most that you can't sell anything without advertising  However all the advertising in the world may not be very helpful if we are not tracking the statistics of that advertising.  What I mean by that is what advertising is successful vs. what advertising is essentially a waste of time and perhaps even money?

Now don't getting me wrong, getting the word out about your program, product or service is generally always a good idea, but tracking your ads can provide very useful information such as...


  • What ads are getting the most hits?
  • What ads are actually converting?
  • What squeeze pages are working the best?
  • What ad sites are getting the best results?
  • and so on...


I use Trck.me as my tracker.  You can also use this service as a rotator, which is a story for another day.  Another good tracker is HitsConnect.  You will also find many of your programs provide free trackers, so find out what works best for you and your budget.

One word of warning.

If you do a lot of advertising with Mailers and Traffic Exchanges, the trackers will show a lot of hits, due to the nature of these sites, which does not necessarily mean you are getting clicks, so just be careful with these stats.

Happy tracking.

To your succcess,

Bob Swetz
Rjs@Home